.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to getting billions in financial backing yearly, have actually raised almost $360 thousand up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is because of market concentration, enhanced regulative stress, as well as financial uncertainties.ADWEEK consulted with 5 VCs that remain to purchase adtech business, regardless of these challenges, about what they are actually seeking and also what they steer clear of. Possibly unsurprisingly, these clients are actually targeting chances in privacy-focused innovations as well as industry-specific places including linked television.